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商務英語:營銷方案討論的英語對話

時間:2021-02-25 10:18:49 商務英語 我要投稿

商務英語:關于營銷方案討論的英語對話

  簡:Now we've decided to go global, what form of entry should we use to get into the US market?

商務英語:關于營銷方案討論的英語對話

  杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

  簡:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

  杰克:But their local market knowledge could be invaluable.

  簡:But there are easier ways to gain that local knowledge.

  杰克:So what is your suggestion then?

  簡:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

  現(xiàn)在我們已經(jīng)決定走全球化路線.我們應該采取什么形式進入美國市場?

  嗯.正如你在我的策略計劃上看到的..我認為搞合資企業(yè)將是最好的選擇. 你認為呢?

  我認為合資企業(yè)不適合我們這種類型的消費產(chǎn)品.因為我們不需要一位本地合伙人.

  但是他們關于本地市場的知識可能會大有價值.

  但是有更容易的方法獲得那些本地知識.

  那么你的建議是什么?

  我認為我們應該請一位經(jīng)銷代理人和一名業(yè)務顧問.這是獲得本地知識的相對廉價的方法.

  今天的對話沒有什么難點,周末了,大家好好休息啦!(^o^)/~

  What form of entry should we use to get into the US market?

  Get into就是enter的意思.

  Joint venture:合資企業(yè),合營企業(yè)

  A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.

  market knowledge: market knowledge is the understanding of the local market a local firm has 市場知識

  I think we should acquire the services of a distribution agent as well as a business consultant.

  Distribution指商品的運銷,經(jīng)銷,分銷, the system of transporting and delivering goods. 看下面幾個例句.

  distribution costs 經(jīng)銷成本

  worldwide distribution systems 全球經(jīng)銷系統(tǒng)

  marketing, sales and distribution 營銷、銷售和經(jīng)銷

  經(jīng)銷,分銷商就是"distributor".

  Japan's largest software distributor 日本最大的軟件分銷公司

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