商務(wù)交談國際企業(yè)話題

　　Duracell is perhaps the world’s best known make of batteries. The brand is owned by the multinational conglomerate Proctor and Gamble. Duracell was founded by scientist Samuel Ruben and entrepreneur Philip Rogers Mallory. They developed an alkaline technology in the 1970s to replace the need for more dangerous mercury batteries. Duracell was introduced in 1974. It is a combination of the words ‘durable’ and ‘cell’. They marketed the batteries as being the world’s longest lasting. The company website says: “As a brand,we realized that there were (and still are) many uses for batteries. And as technology advanced, the uses for batteries only increased. We quickly became the world's leading producer of high-performance alkaline batteries.”

　　金霸王是世界上最知名的電池制造商。金霸王的所有權(quán)是跨國集團寶潔公司。該公司是由科學家山謬·魯本和企業(yè)家菲立普·馬洛里共同建立的。20世紀70年代，他們率先開發(fā)了堿性技術(shù)，這項技術(shù)代替了人們對高危險性物質(zhì)水銀電池的需求。1974年，金霸王引入了堿性電池。該產(chǎn)品是持久性的代名詞。在市場營銷方面，他們認為金霸王電池是世界上最耐用的電池。該公司的網(wǎng)站上稱：“作為品牌公司，我們意識到直至今日，電池在我們生活中依然占據(jù)著主要的`地位。隨著技術(shù)的不斷提高，人們對電池的使用也在不斷加大。我們迅速成為了世界上堿性電池的領(lǐng)頭企業(yè)。”

　　Walt Disney is the world’s largest and best-known media and entertainment company. It was founded in 1926by animator brothers Walt and Roy Disney. They became pioneers in making cartoons and full-length animatedmovies. Their creations are now an established part of our culture. Mickey Mouse, Fantasia, Snow White, Dumbo and Bambi are all cinema classics. The company’s theme parks are also world-famous. Disney has moved with the times and made several key acquisitions. In 2006, Disney bought Pixar Animation Studios from Apple founder Steve Jobs, and three years later it bought Marvel Entertainment. Disney thus added cultural icons like Toy Story and Spiderman. The Disney website explains the company’s “commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling”.

　　迪斯尼是世界上最大的，同時也是最知名的娛樂傳媒公司。迪斯尼由動畫制作兄弟華特和羅伊·迪士尼于1926年建立而成。因其制作卡通電影和卡通人物而名噪一時。迪斯尼的發(fā)明已經(jīng)成為了美國文化的一部分。米奇老鼠、幻想曲、白雪公主、小飛象以及小鹿斑比都是電影院中的經(jīng)典之作。該公司的主題公園也風靡全球。迪斯尼還與時俱進，進行了許多具有決定性意義的購買。2006年，迪斯尼從蘋果創(chuàng)始人史蒂夫·喬布斯的手中購買下了皮克斯動畫工作室，3年之后又購買下了驚奇娛樂公司。迪斯尼還增添了許多文化標志，例如蜘蛛俠和玩具總是動員。迪斯尼的官網(wǎng)中稱公司致力于無與倫比的娛樂體驗，這樣的體驗是基于豐富的創(chuàng)作靈感以及絕妙的故事情節(jié)之中的。

　　Dell Inc. is a multinational information technology company. It is best known for its competitively-pricedcomputers and its original distribution methods. It was started by Michael Dell in 1984 under the name of PCs Limited. Dell was a student at the University of Texas and believed he could make money by making computers for and selling directly to his customers. He made $73 million in his first year by allowing customers to order their computers and choose design options. In 1996, Dell started selling computers via the Internet and his company became a serious contender in the PC market. In 2002, Dell moved into making televisions, music players and printers. Dell is committed to innovation and green technologies. It is working towards being “the greenest technology company on the planet”.

　　戴爾公司是一家跨國信息技術(shù)公司。因其卓越的電腦和其原始的分配方式而著名。邁克爾.戴爾先生與1984年建立了PC有限公司。當時，戴爾先生是一名德克薩斯大學的學生，他相信他能夠通過制造電腦而賺錢，他也能夠把電腦直接交到顧客手中。他通過讓客戶訂購他的電腦而賺了錢，他第一年就賺取了7300萬美金，顧客也能夠自己選擇設(shè)計方案。1996年，戴爾開始通過互聯(lián)網(wǎng)銷售電腦，之后戴爾成為了個人電腦中的有力競爭者。2002年，戴爾還把領(lǐng)域擴展到電視、音樂播放器以及打印機上。戴爾秉持著創(chuàng)新和綠色科技的理念。它們正在把戴爾打造成全球最環(huán)保的技術(shù)公司。

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