商務知名國際品牌介紹

　　Zara is a global brand of clothing owned by the Inditex Group. It was established in 1975 by Spanish fashion designer and tycoon Amancio Ortega. The first store opened in Galicia, Spain, where it is now headquartered. The company is very unusual in the fashion retail world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors. It does not advertise, preferring instead to use money on opening new stores. Zara also owns and controls every stage of production from design, manufacture, supply and sales. A Louis Vuitton spokesperson described it as “possibly the most innovative and devastating retailer in the world”. Zara operates in over 70 countries.

　　薩拉是Inditex集團旗下的服裝品牌。西班牙時裝設計師，企業(yè)大亨阿曼西奧·奧爾特加于1975年創(chuàng)建了薩拉。西班牙的加利西亞建立了薩拉的第一家門店，目前，這里也成為了薩拉的總部所在地。薩拉在時尚零售產(chǎn)業(yè)中獨具一格，并融合了許多開拓性理念。薩拉在設計完成后的兩個星期內就能夠將產(chǎn)品推向市場，而其競爭對手則需要6個月的時間。薩拉不選擇通過廣告來宣傳自己，而是通過資金建立門店的方式來吸引顧客。薩拉掌控著所有從設計、生產(chǎn)、供應以及銷售的生產(chǎn)環(huán)節(jié)。路易斯威登發(fā)言人將薩拉描述成為全球最具創(chuàng)新力，最具沖擊力的零售企業(yè)。薩拉遍布全球70多個國家。

　　Yahoo! is one of the biggest Internet service companies in the world. It is one of the top search engines and e-mail providers. Yahoo! was founded in 1994 by Jerry Yang and David Filo. They originally named it "Jerry and David's Guide to the World Wide Web" but changed it to "Yahoo!" Officially, ‘Yahoo’ means "Yet Another Hierarchical Officious Oracle". They chose the word because it has a generally understood meaning worldwide. The company has assets valued at $15 billion and employs 15,000 people around the world. The Yahoo! website says the company is very customer focused: “We respect our customers above all else and never forget that they come to us by choice…We listen and respond to our customers and seek to exceed their expectations.”

　　雅虎是全球最大的互聯(lián)網(wǎng)服務公司。它的搜索引擎和電郵也名列前茅。1994年，楊致遠和大衛(wèi)·費洛一同創(chuàng)建了雅虎。起初，他們將公司命名為“杰里和大衛(wèi)的網(wǎng)絡指南信息庫”，但是之后更名為雅虎。從官方意義上講，雅虎的意思是“粗俗無比，狡猾的人形獸”。選擇該詞的原因是“雅虎”已經(jīng)有了一個眾所周知的含義”。公司的`資產(chǎn)評估為150億美金，全球擁有員工數(shù)量1萬5000人。雅虎官網(wǎng)稱公司以客戶為中心：“客戶超越了一切，不要忘記他們選擇了我們，我們傾聽客戶的需求，對他們的需求做出回應，并努力滿足他們的期望。

　　Xerox Corporation is the world’s leading document management company. The company website says Xerox offers “true end-to-end solutions, from back-office support to the printed page”. It was founded in 1906 as the Haloid Photographic Company, which manufactured photographic paper and equipment. In 1959, it shot to fame when it introduced the world’s first photocopier. It changed its name to Xerox. Its copiers became so commonplace around the world that the word ‘xerox’ became a verb and entered the Oxford English Dictionary. This is something Xerox says breaches its copyright. Today, it makes printers, copiers and other office equipment and offers business services that include document management consulting expertise. The company employs 130,000 worldwide and brings in around $20 billion in revenue.

　　施樂公司是全球主要資料管理公司之一。公司官網(wǎng)稱施樂提供“端對端的解決辦法，提供從后臺管理系統(tǒng)到打印頁面的支持。”施樂公司成立于1906年，其前身是哈羅伊德攝影公司，其業(yè)務主要是生產(chǎn)照相紙和攝影設備。1959年，公司發(fā)明了全球首臺復印機，這讓它名聲大噪。之后公司更名為施樂。公司的復印機遍及全球，而“施樂”一詞也成為了一個動詞，并進入了牛津英語詞典。施樂公司稱有企業(yè)侵犯了它的版權。如今，公司生產(chǎn)打印機、復印機以及其他辦公設備，并提供包括資料管理咨詢在內的商業(yè)服務。公司在全球擁有員工13萬人，每年的收入大約為200億美金。

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