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淺談商務(wù)英語的4大瓶頸6點(diǎn)建議及寫作范文參考
商務(wù)英語4大瓶頸
瓶頸一: 專心英語,忽視商務(wù)。
突破方法:拓展商務(wù)背景,培養(yǎng)商務(wù)思維。
有的學(xué)員多年學(xué)習(xí)英語,甚至是英語專業(yè)畢業(yè),英語足夠好,語法、詞匯以及聽說能力具佳,但通過商務(wù)英語學(xué)習(xí),仍然無法獲得在商務(wù)場(chǎng)景下運(yùn)用語言的能力。所以,學(xué)員們往往心態(tài)急切,要么是工作的人士,提高商務(wù)英語技能為工作需要,要么是即將畢業(yè)的學(xué)生,即將走入職場(chǎng),試圖增加競(jìng)爭(zhēng)的砝碼。
為了增加對(duì)商務(wù)英語詞匯的敏感性,需要了解涉及各個(gè)職能和行業(yè)的商務(wù)背景知識(shí),前者常與某個(gè)職位相聯(lián)系,后者常與某個(gè)場(chǎng)景相聯(lián)系,所以在學(xué)習(xí)過程中,要側(cè)重提高在商務(wù)環(huán)境下應(yīng)用語言的能力,以及涉及到的基本的商務(wù)背景知識(shí)。商務(wù)人士的說話語氣和交流思維,特別是英美人士的商務(wù)思維和日常生活中的思維是不同的。語言是思維的載體。思維方式的不同,造成了語氣和語言表達(dá)的不同。這也是Business English和General English的相異之處。
瓶頸二:專心商務(wù),忽視英語。
突破方法:夯實(shí)基礎(chǔ),從最實(shí)用的東西入手,獲得拿來即用的能力。
有的學(xué)員擁有多年的工作經(jīng)驗(yàn)和豐富的商務(wù)背景知識(shí),但英語基礎(chǔ)不好,聽說讀寫能力都有待提高,以適應(yīng)或應(yīng)對(duì)工作中的對(duì)外溝通的需要。
商務(wù)英語學(xué)習(xí)應(yīng)該明確動(dòng)機(jī),就是學(xué)習(xí)最實(shí)用的東西。對(duì)于以應(yīng)試為目的的學(xué)生,如果只是從純應(yīng)試的角度來入手的話,很難提高實(shí)用技能。當(dāng)然商務(wù)英語考試(e.g. BEC & TOIEC)是很大程度上屬于能力考試,出題方面會(huì)最大限度的避免高分低能的現(xiàn)象。商務(wù)英語的教學(xué)經(jīng)驗(yàn)告訴我們,要增加學(xué)習(xí)的效率,要將應(yīng)試與實(shí)用技能有機(jī)結(jié)合。實(shí)用的不一定是商務(wù)英語,而商務(wù)英語一定是實(shí)用的。商務(wù)英語課程講得不是純商務(wù)(Business Background),也不是公共英語(General English),講的是英語在商務(wù)環(huán)境下的應(yīng)用,可以稱為英語商務(wù),或商務(wù)英語。所以離開商務(wù)背景談商務(wù)英語學(xué)習(xí)是沒有意義的。學(xué)習(xí)的最好狀態(tài)不但要通過考試,更是要課上學(xué)到的東西出了教室就可以派上用場(chǎng)。
瓶頸三:缺乏實(shí)戰(zhàn)語境,不能學(xué)以致用。
突破方法:構(gòu)造學(xué)習(xí)語境,依靠案例學(xué)習(xí)。
模擬真實(shí)案例學(xué)習(xí)的最大好處在于,讓學(xué)習(xí)進(jìn)入實(shí)戰(zhàn)狀態(tài),感受類似真實(shí)的商務(wù)場(chǎng)景。任何商務(wù)案例(Business Real-case)都是一個(gè)實(shí)用的“小故事”,學(xué)生應(yīng)把自己當(dāng)成故事中的主角,或是這個(gè)場(chǎng)景即將發(fā)生在他們身上。這樣的“故事”,可以幫助學(xué)生消化語言,提高技能。較簡(jiǎn)單場(chǎng)景學(xué)生可以當(dāng)堂練習(xí),而較復(fù)雜的商務(wù)案例,學(xué)生可以有一定時(shí)間在課下準(zhǔn)備。這樣可以防止學(xué)生在口語課堂上“練聽力”的尷尬,F(xiàn)學(xué)現(xiàn)賣是很好的感覺。一方面幫助學(xué)生消化課堂所學(xué)的內(nèi)容,另外擴(kuò)大了學(xué)生的視野,提高了他們的技能。學(xué)生課前充分準(zhǔn)備包括思考或查找資料,然后進(jìn)行課上商務(wù)英語實(shí)踐,這樣學(xué)生就在課下輸入(Input)在課上輸出(Output),使所學(xué)的語言點(diǎn)和技能自然轉(zhuǎn)化,學(xué)生由被動(dòng)接受(Receptive)變?yōu)橹鲃?dòng)參與(Productive)。另外,當(dāng)把錯(cuò)誤犯在課堂里的時(shí)候,可以有針對(duì)性的查漏補(bǔ)缺,增加學(xué)習(xí)效率。
通過案例學(xué)習(xí)不但實(shí)現(xiàn)了“實(shí)踐”,還學(xué)到了實(shí)用的理念。比如:由于商務(wù)英語表達(dá)的得體性(Gentle & Courteous),學(xué)生應(yīng)該學(xué)會(huì)在商務(wù)環(huán)境高效率溝通的方式:還包括最實(shí)用的技巧。比如:由于商務(wù)英語傳達(dá)信息的有效性(Informative),學(xué)生應(yīng)該學(xué)會(huì)為了達(dá)到商務(wù)目的而進(jìn)行的自我介紹(Purposeful Self-introduction)。
瓶頸四:學(xué)習(xí)一勞永逸,忽視動(dòng)態(tài)學(xué)習(xí)。
突破方法:將商務(wù)英語學(xué)習(xí)和工作相結(jié)合,常學(xué)常新。
隨著社會(huì)經(jīng)濟(jì)的快速發(fā)展,全球化在各行各業(yè)的深入,電子商務(wù)對(duì)企業(yè)來說已經(jīng)不再是一種技術(shù),而是一種必要的策略。這就給商務(wù)時(shí)間帶來了新的技術(shù)、理念、觀念和戰(zhàn)略,同時(shí)也帶來了大量新鮮語匯。所以,商務(wù)英語的不可能歷久尤新,學(xué)習(xí)過程更不能一勞永逸。將商務(wù)英語學(xué)習(xí)融入工作和生活,常學(xué)常新。
提出以下六點(diǎn)建議:(P-R-E-F-E-R)
Professional key words
專業(yè)領(lǐng)域的關(guān)鍵詞是開始,也是構(gòu)造語言的基本要素。
Reference books
學(xué)習(xí)權(quán)威教材,系統(tǒng)全面了解商務(wù)語境的語匯。
Extensive & intensive reading
讀寫領(lǐng)先,聽說跟上。通過大量閱讀,了解未知。適當(dāng)集中,擴(kuò)大力量。泛讀可以攝取豐富信息,精讀可以培養(yǎng)語感,增加語言積累。
Foremost original works
瀏覽專業(yè)外文原著,感受原汁原味的商務(wù)英語表達(dá)。
English corner
善于在學(xué)習(xí)過程中和他人分享,特別是相關(guān)的業(yè)內(nèi)人士。讓信息在交換中豐富,讓能力在應(yīng)用中熟練。
Related current news
了解相關(guān)行業(yè)資訊,把握商務(wù)領(lǐng)域動(dòng)態(tài)前沿。
BEC英語中級(jí)寫作范文(一)
推銷信
Dear Customer,
When someone in the family experiences hearing loss, he is not the only one to experience frustration
Have you noticed a loved one: Missing parts of conversations? Asking people to repeat themselves? Having special trouble with certain letters or sounds? Turning up the volume on the TV?
If so, you can help them and yourself—by encouraging them to find out about a hearing aid. More than six million Americans enjoy improved hearing and better lives-with hearing aids. And the power source they rely on most is Rayovac.
“Rayovac batteries really do make a difference.” One of our customers said so.
Long-lasting Royovac batteries can help hearing aids perform at their best, so sthe whole family can enjoy the difference better hearing can make.
If you are interested, please contact us by calling 446-8888.
Yours faithfully,
BEC英語中級(jí)寫作范文(二)
文件報(bào)告
Report on records management conference
A summary of the Records Management Conference I attended in Detroit on August 10 is included in this report.
Summary of Seessions Attended
The following summarizes each of the sessions I attended
1. Filling Equipment
This session was designed to acquaint the participants with the latest filling equipment. Much of the equipment on display was automatic.
2.Records Retrieval
The purpose of this session was to acquaint the participants with the various factors that need ed to be considered in developing a records retentiuon schedule
1. Records Transfer
In this session, participants leaned about the new developments in transferring records from active status to inactive status.
Recommendations:
On the basis of my attending the conference, I am making the following recommendations:
1) We investigate the possibility of purchasing lateral filling equipment
2) We evaluate the validity of our records retention schedule and revise as needed.
BEC英語中級(jí)寫作范文(三)
旅游推銷信
Dear Folks,
We are having a wonderful time on Lake Gomey in Maine.
There are so many things to do you just don’t know where to begin. You can sail the catboats all around the lake, and if you don't know how, Captian Billson can teach you. If you like speed, you can use of th out board motorboats, and you will feel as if you are flying
And then there is fishing , tennis, and golf. There are lots of games in the big recreation room, and the young people dance every night.
We expected to paya fortune when we first heard of Lake Gomey, but we find that it is one of the least expensive vacations we have ever spent.
Why don’t you write to Mrs. Brown for the full details? You are sure to get the information you need and to have an ideal holiday there.
BEC英語中級(jí)寫作范文(四)
商務(wù)信函
Dear Jacques,
Lightweight batteries
I am writing to you because we have been having a bit of trouble with one of our suppliers who makes the lightweight batteries we use to power our vehicles. I am pretty sure you don’t have a local distributor of your products in this country, which I am writing to you direct to see if you can help us out. I did try to call, but you weren’t available
We require 4,800 units and delivery must be completely by 15 January, 20. A full specification of our requirements is given on the attached sheet, together with our technical brochure.
I would appreciate it if you could quote us your best CIF price, giving a full specification of your product and shipping date. Of course our technical department would need nto have some samples of the batteries to test in our laboratories before we would place a firm order.
We usually deal with new suppliers on the basis of payment in our currency by confirmed irrevocable letter of credit.
Assuming the lab tests go well, and you can quote us a competitive price, we would certainly be able to place more substantial orders on a regular basis.
I will be out of the office for a couple of weeks from tomorrow. In the meantime, do get in touch with one of my assistants if you need any more information
Looking forward to hearing from you.
Give my regards to Jeanne and the kids
Best,
Fred A. North , Buying Manager
Enclosed: Specification and technical brochure
BEC英語初級(jí)閱讀模擬試題
In the world ,soccer of football is the most popular sport. This is because many countries have wonderful teams for the World Cup. The World Cup is held every four years.
To remember 2002 FIFA World Cup ,children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called"Dream(夢(mèng)幻) World Cups"in Japan .The children drew animals, flowers and people playing soccer under a bule bright sky. They wished each football team good luck by drawing the flags(旗幟)of all the countries that will take part in the World Cup in Japan and South Korea.The picture was put up in a park near a playground in Yokohama .Some football teams will have games there.
Are you a football fan(迷)?The World Cup makeds more and more people interested in football Teenagers(青少年)like playing and watching football .Many of them love some football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.
1.If a country wants to take part in the World Cup ,she must have______.
A.Many football fans B.a very good team
C.many football player D.a big playground
2.The next World Cup will be held in_______.
A.2006 B.2007 C.2005 D.2004
3.From the passage ,in the picture children drew many things except_________.
A. people playing football
B. pictures of some football stars
C. a sunny sky
D. flowers
4.In"Dream World Cup",the children drew the flags of some countries______.
A. to show their love for their owe country
B. to tell the people their stories
C. to show their good wishes for the football teams
D. to show their new ideas about football
5.Many teenagers owe the pictures of some football stars because______.
A. they are interested in football
B. they are football fans
C. they think their favourite players are great
D. all of A,B and C
參考答案:BAABD