2013年1月電子商務英語自考試題（word版）

　　全國2013年1月電子商務英語自考試題

　　課程代碼：00888

　　一、詞匯和語法(本大題共20小題，每小題1分，共20分)

　　根據句子的意思選擇一個正確的答案，并將“答題紙”的相應代碼涂黑。錯涂、多涂或未涂均無分。

　　1. Tom has lived in London and Manchester, but he doesn’t like ______ city very much.

　　A. either B. both

　　C. neither D. every

　　2. It is proved that this substance reacts ______ as fast as the other one.

　　A. one-tenths B. first-ten

　　C. one-ten D. one-tenth

　　3. ______ were naturally a musical family, all of whom were excellent pianists.

　　A. A Shaw B. The Shaws

　　C. The Shaw D. Shaws

　　4. Nothing can ______ being unkind to small children.

　　A. adjust B. reason

　　C. justify D. reassure

　　5. English ______ all over the world as a universal language.

　　A. is teaching B. is taught

　　C. teaches D. teaching

　　6. A new type of computer is going to ______ next year.

　　A. turn out B. be turned out

　　C. have turned out D. turned out

　　7. They are ______ a mass production movement to meet so many foreign orders.

　　A. firing B. launching

　　C. introducing D. presenting

　　8. When we got to the theatre, the play hadn’t started yet, so we ______.

　　A. needn’t hurry B. didn’t need to hurry

　　C. needn’t to hurry D. needn’t have hurried

　　9. You have never met each other before, ______?

　　A. have you B. haven’t you

　　C. do you D. don’t you

　　10. Frequent cultural exchanges will certainly help ______ friendly relation between our two universities.

　　A. feed B. support

　　C. foster D. tend

　　11. We wouldn’t lose courage even if we ______ again.

　　A. were to fail B. would fail

　　C. fail D. have failed

　　12. It is most important that one of the brakes on your bicycle ______ properly.

　　A. will work B. has worked

　　C. works D. work

　　13. These factories are ______ to the foreign trade company.

　　A. subsidiary B. coordinate

　　C. substantial D. substantive

　　14. Let’s sing together, ______ ?

　　A. will you B. shall we

　　C. won’t you D. shan’t we

　　15. If you don’t pay your bill, they will ______ your gas.

　　A. send B. frustrate

　　C. discourage D. disconnect

　　16. All of my efforts to ______ peace failed at last.

　　A. reserve B. conserve

　　C. persist D. preserve

　　17. The laws to be made have to ______ to various special interest groups.

　　A. lead B. cater

　　C. satisfy D. serve

　　18. Four weeks ______ for making the necessary preparations.

　　A. has allowed B. allowed

　　C. were allowed D. was allowed

　　19. ______ in my present work, I would be quite willing to do what you ask me to.

　　A. Were I not engaged B. I were not engaged

　　C. Engaged I were not D. Were not I engaged

　　20. It’s ______ on you to advise your students before they leave school.

　　A. obliged B. incumbent

　　C. satisfactory D. specific

　　二、完形填空(本大題共10小題，每小題1分，共10分)

　　從選項中選擇一個最適合短文的選項，并將“答題紙”的相應代碼涂黑。錯涂、多涂或未涂均無分。

　　One project to overcome the limitations of the 21 search engines is the EuroSearch project. EuroSearch is a 22 of national search engines which gives much better results and is more

　　23 to the challenges of the multilingual and multicultural global Internet. The 24 members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25 to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26 languages.

　　Every national site that is part of the federation remains in the country of 27 and is maintained by a native speaker who will 28 that the search works in their own language. At the same time, the EuroSearch framework tries to remain 29 to other countries and services who would like to become part of the 30 .

　　21. A. living B. existing C. popular D. various

　　22. A. federal B. federation C. alliance D. union

　　23. A. ready B. restricted C. reactive D. suited

　　24. A. current B. founding C. powerful D. majority

　　25. A. inquiry B. investigation C. query D. trouble

　　26. A. different B. other C. another D. mutual

　　27. A. origin B. membership C. peace D. development

　　28. A. protect B. maintain C. ensure D. emphasize

　　29. A. open B. secret C. promising D. neutral

　　30. A. original B. power C. initiative D. organization

　　三、 閱讀理解(本大題共10小題，每小題2分，共20分)

　　閱讀下面的短文，從A、B、C、D四個選項中選出一個最佳答案填空或答題，并將“答題紙”的相應代碼涂黑。錯涂、多涂或未涂均無分。

　　Passage 1

　　Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (專家) agree that this is a good idea.

　　One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.”

　　David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”

　　31. Which of the following is David Tebbutt’s idea on the relationship between people and computers?

　　A. Computer learning should be made easier.

　　B. There should be more computer clubs for experts.

　　C. People should work harder to master computer use.

　　D. Computers should be made cheaper so the people can afford them.

　　32. We can infer from the text that “computer-literate” means ______.

　　A. being able to afford a computer

　　B. being able to write computer programs

　　C. working with the computer and finding out its value

　　D. understanding the computer and knowing how to use it

　　33. The underlined word “it” in the second paragraph refers to the idea that Computertowns ______.

　　A. help to set up more computer clubs

　　B. bring people to learn to use computers

　　C. bring more experts to work together

　　D. help to sell computers to the public

　　34. David Tebbutt started Computertown UK with the purpose of ______.

　　A. making better use of computer experts

　　B. improving computer programs

　　C. increasing computer sales

　　D. popularizing computers

　　35. The passage is mainly about the idea of ______.

　　A. people’s becoming “computer-literate”

　　B. computers’ becoming “people-literate”

　　C. people’s IT learning in a club

　　D. computers’ explaining in plain language

　　Passage 2

　　The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).

　　The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.

　　To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”

　　For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.

　　Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.

　　36. The passage was most likely to be taken from ______.

　　A. an overview of a paper

　　B. an introduction to a book

　　C. a book on digital revolution

　　D. a paper discussing digital revolution

　　37. The paper mentioned in this passage was written by ______.

　　A. Jerry Wind

　　B. Vijay Mahajan

　　C. Jerry Wind and Vijay Mahajan

　　D. an anonymous

　　38. From the third paragraph, we can infer that ______.

　　A. the customers are also reprogrammed by computers

　　B. e-business companies need be more knowledgeable about cyber consumers

　　C. cyber consumers are a group of strange people

　　D. cyber consumers come from outer space

　　39. Compared with traditional customers, the emerging cyber consumers ______.

　　A. are more difficult to satisfy

　　B. have less knowledge about business

　　C. have more problems with prices

　　D. are less willing to buy products and services

　　40. In the last paragraph, what Wind said means ______.

　　A. digital consumers’ decision to buy depends largely on others’ evaluation

　　B. it will be more and more difficult for companies to earn profit in e-business

　　C. most of the companies in e-business are at a loss

　　D. companies should try their best to meet the digital consumers’ demands and expectations

　　非選擇題部分

　　注意事項：

　　用黑色字跡的簽字筆或鋼筆將答案寫在答題紙上，不能答在試題卷上。

　　四、單詞漢譯英(本大題共15小題，每小題1分，共15分)

　　根據給出的漢語詞義和規(guī)定的詞類寫出相應的英語單詞。每詞的第一個字母已給出。

　　41. 產生;發(fā)生 v. g______

　　42. 合同;契約 n. c______

　　43. 立法;法規(guī) n. l______

　　44. 行政官;行政人員 n. e______

　　45. 分配;分發(fā);分布 v. d______

　　46. 扣除;減除 v. d______

　　47. 同義詞 n. s______

　　48. 分類;歸類 v. c______

　　49. 偶然的;隨便的 adj. c______

　　50. 基本上，根本上 adv. b______

　　51. 無效果的 adj. i______

　　52. 產生;屈服;讓步 v. y______

　　53. 車輛;媒介 n. v______

　　54. 趨勢，傾向 n. t______

　　55. 使合乎規(guī)格，使標準化 v. s______

　　五、單詞英譯漢 (本大題共15小題，每小題1分，共15分)

　　給出下列單詞或術語的漢語意思。

　　56. URL

　　57. cataloger

　　58. data collection

　　59. information retrieval

　　60. text documents

　　61. eProcurement

　　62. buying leverage

　　63. “Return” and “New” customer paths

　　64. site traffic

　　65. purchase attempts

　　66. shipping method

　　67. interactive TV

　　68. cost-effective and efficient

　　69. maximum value

　　70. automotive industry

　　六、英譯漢 (本大題共5小題，每小題2分，共10分)

　　閱讀下面的短文，然后把劃線的句子翻譯成漢語。

　　How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.

　　The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.

　　(73) Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.

　　Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) Track Web hits or transactions against fluctuations (波動) in your offline (線下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (會計季度) when many departments have new budgets (預算) to work with.

　　Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean (收集) trends during peak traffic periods that result in server overloads (超載), or identify search criteria that consistently fail to deliver anticipated (預期的) content.

　　七、漢譯英 (本大題共5小題，每小題2分，共10分)

　　用括號內給出的詞，把下列漢語句子翻譯成英語。

　　76. 約翰創(chuàng)造了新的世界紀錄。(set up)

　　77. 我有時感到區(qū)分英語和法語很困難。(distinguish from)

　　78. 新技術對公司的發(fā)展有重要的影響。(have an effect on)

　　79. 多家工廠聲稱他們需要有經驗的工人。(experienced)

　　80. 他的這篇報告寫得很好，只是有幾個小問題。(except for)

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